IP LICENSING IS A TWO-WAY STREET

Says: McKinsey Quarterly

Many companies have ambitious goals for increasing their revenues from
licensing intellectual property, but few actually achieve those goals. The
companies that derive the greatest benefit from the licensing of IP understand
the value to be gained not only by licensing it to other companies but also by
licensing it from them to spur innovation and improve products. For more on how
some companies make the most of IP--their own and others'--read this month's
Chart Focus: "IP licensing is a two-way street."